To promote the new adidas Originals End to End collection, adidas dropped a subway car in one of the busiest corners in downtown NYC. Seven of the world's best graffiti artists were invited to leave their mark, painting the entire car in a day. The event was a huge success, reaching far beyond the core urban target. It generated over 50 million consumer impressions globally, helping to reinforce adidas' urban heritage.  It was our idea for this stunt and we were tasked with bringing it to life.

1906 is one of the fastest-growing edibles and a major challenger in the wellness space. We work directly with them to create and write integrative marketing initiatives, including social, blog posts, video content, event promotions, and other messaging for all channels.

Experiential campaign dispatching some of NYC's biggest sneaker customizers at various hot spots. The campaign included one of the city's first pop-up stores in a secret underground location in Chinatown where you could check out the entire Adicolor collection.

A mobile Adicolor van, complete with artists, visited various neighborhoods creating on-the-spot customized painted shoes.

We worked with Intersection to help launch LinkNYC with Google Sidewalk Labs. The idea was to replace 7,500 aging payphones with the largest and fastest public WiFi network in the world.

We knew it wasn't enough to say "connect" echoing the message of every telecom company out there. LinkNYC kiosks connected NYC free and faster.

This smart city initiative helped bridge the digital divide across five boroughs. The sleek units offer giga-watt WiFi, phone, video calls, tablets to access city services, and even phone charging, all free to users, supported by digital ads.

Messages first appeared on LinkNYC’s social using NYC icons to create excitement for the launch. 

Winner of Ad Age & Creativity A-List Innovation Products to Watch, April 2017.

Since its launch, Link had expanded to other cities. In the UK with “InLinks”, replacing the iconic red phone boxes.

Marie-José Pérec, the French Olympic 200m and 400m champion, recovered from Epstein-Barr virus to compete once more.

The Supernatural footwear line from adidas used only natural materials, like hemp. Time to appreciate Mother Earth.

Coca-Cola wanted to appeal to a whole new generation that were hooked on shows like MTV’s ‘Jackass’ and ‘Punk’d’. Folks singing on a hilltop and the idea of ‘Buy The World A Coke’ was not de rigueur. This campaign, ‘Real’, was created with Berlin Cameron & Partners, with the intention to make Coke more relatable to its target audience.

We were tasked with introducing Walkers, the British brand of ‘crisps’ to the US market.

You can’t live without water. It’s no secret either that we humans can’t live without flirting.

It’s the details that make the difference. Cunard wanted a brand re-fresh, so rather than just saying they were different, this first marketing effort demonstrates the one-of-a-kind experiences to be discovered onboard. The campaign continued the second year, promoting QM2 (Queen Mary II) by demonstrating another brand truth, that feeling of anticipation when you’re about to take “the cruise” of a lifetime. QM2 was positioned to deliver on that experience.

A partnership with Nascar included this animated film that ran in cinemas. A pull-out comic book was placed in Sports Illustrated. 

This simple brand message encouraged one simple action: to smile when you have a Coke in your hand.

Cool From Nestea were struggling as a brand until the invention and adventures of ‘Bone Man’. It was so successful that consumers demanded to know where they could purchase his trapper hat.

This global brand re-launch shifted the perception of a stuffy cognac with a new look and voice. 360 included an online film and tasting events at popular bars with branded collectibles to increase engagement.

We launched Keds summer season’s new styles with a Gap collaboration. We proposed an interactive wall, an invitation to "express yourself" in the Gap + Keds concept store.

Those who love the brand (and there are many) had fun adding their own "+" to the mix. 

Legend has it that back in the 17th century a French Benedictine monk named Dom Pierre Pérignon invented Champagne.

"The powdery egg sack from which evil hatches." Who would ever dare let me write a line like that? Schifflein & Somerset, that's who. To launch Loch Dhu, their new dark and VERY strong whiskey, we staged a "protest" starting in Chicago. Wild postings were plastered everywhere, messaging ran in consumer pubs, and "The Voices of Concern" made themselves heard. Even distributors were in on the act with targeted messaging. In our crazy world of today, this kind of messaging feels all too relevant.

Reebok’s ‘Defy Convention’ created a unique positioning in sports marketing, challenging Nike’s serious athleticism with irreverent individuality.

Brands like Absolut get more attention for what they do than what they say. This film was the perfect example of that, connecting with consumers globally using a beloved film genre.  

Mulit, the most popular hairdresser in Bombay, has it all: looks, charm, solid moves, and a hairstyle that spread like wildfire. But that wasn't always the case. When the beautiful Nita visited his hair salon, she stole his heart and changed his life forever. 

Sonic Sea looks at the devastating impact industrial and miliatry noise is having on whales and other marine life. Worked with Imaginary Forces to build interest in this moving film by Michlelle Dougherty, sponsored by The Natural Resources Defense Council. The documentary is being promoted with this site and an intro piece narrated by Rachel McAdams. Social posts encourage action and engagement. See more of the project here:  http://www.sonicsea.org

To launch a new line of Trojan "toys" for women, a sultry cat was put up to the task. Rich media banners lead you to the site. A simple "Find Kitty" app was created to buzz when you touch it so joy could be experienced anywhere.

These little films were commissioned for Time Out London’s On Screen Film Festival, honoring the best British films ever made in the city. Every night they bookended each classic film that was played in cinemas all over London for a month.

We wrote, produced and directed these films.