Brands like Absolut get more attention for what they do than what they say. This film was the perfect example of that, connecting with consumers globally using a beloved film genre.  

Mulit, the most popular hairdresser in Bombay, has it all: looks, charm, solid moves, and a hairstyle that spread like wildfire. But that wasn't always the case. When the beautiful Nita visited his hair salon, she stole his heart and changed his life forever.